博彩品牌必发推出新固定赔率的体育在线投注平台

　　国着名博彩品牌必发宣布，该公司将推出其期待已久的2012年欧洲足球锦标赛开始前的固定赔率体育在线投注平台。

　　此时英国着名品牌必发体育博彩的博彩交易所不提供固定赔率投注类型。在企业推出的时间，新的投注交换系统，彻底改变了这个行业，但没能满足传统的投注者的需求。

　　博彩公司必发宣布，推出新的固定赔率投注平台，它能够满足所有的需求超过400万的体育博彩用户。该公司透露，这些客户被忠于必发——他们的赌注在竞争对手的网站上30％的地方。

　　同时体育博彩必发透露，将提供由着名的体育博彩软件开发OpenBet，还开发了新的固定赔率投注平台的竞争对手的业务，如威廉希尔、SkyBet、PaddyPower等。

　　体育运营总监尼克·哈根评论：“我们知道，从我们自己的研究，我们失去30％的客户的的体育博彩赌注的竞争。为什么要客户必须到别处去，我们为什么会心甘情愿地让这大块业务走出大门吗？“

　　他进一步表示，新的固定赔率平台可以通过简单的点击屏幕上的访问。玩家将能够使博彩交易所和固定赔率平台之间的切换帐户总览，而他们在任何时候都可以登录。

　　OpenBet的首席执行官大卫说：“我们认为这将有助于必发开拓新的市场，有一定的市场，真的不知道什么是交换。提供固定赔率会给他们一个新的投注方式。“

　　在英国和欧洲，博彩公司必发是最大的网上体育博彩公司。随着新平台的推出，企业打算扩大其产品进入新的市场和新领域的体育博彩业务。

　　译文：

　　Renowned UK-based betting brand Betfair announced that it will launch its long-awaited fixed odds betting platform before the start of the Euro 2012 Football Tournament.

　　At this moment renowned UK sports betting brand Betfair only operates as a betting exchange and doesn't offers fixed odds betting types. At the time the venture was launched, the new betting exchange system revolutionized the industry but did not manage to satisfy the needs of traditional bettors.

　　Betfair announced that by the launch of a new fixed-odds betting platform it will able to fulfill all the needs of its more than 4 million sports betting users. The company revealed that these customers - while being loyal to Betfair - place 30% of their wagers on competitors' sites.

　　It has been revealed that the new fixed-odds betting platform will be provided by renowned sports betting software developer OpenBet that also developed the platforms of rival businesses such as William Hill, SkyBet and Paddy Power.

　　Sports Operations Director at Betfair Nick Hagen commented the following:

　　"We know from our own research that we lose 30% of our customers' sports betting wallet to the competition. Why should customers have to go elsewhere and why would we willingly let this large chunk of business walk out the door?"

　　He further commented that the new fixed-odds platform can be accessed by a simple click on the screen. Players will be able to toggle their account overview between the betting exchange and the fixed odds platform at any time while they are logged in.

　　OpenBet CEO David Loveday commented that:

　　"We think this will help Betfair penetrate new markets. There are certain markets that don't really know what an exchange is. Offering fixed-odds will give them a way in."

　　Betfair is one of the biggest online sports betting companies in the UK and Europe. With the introduction of the new platform the venture intends to expand its offering into new markets and segments of the sports betting business.